Web and E-Commerce Consulting

Internet and related technologies develop every day. It is hard to stay up-to-date on them if you are not an IT Manager or own a large E-Commerce store. At Volinsky Consulting, we understand that your time is limited and therefore can do this job for you.
By following dozens of sources, we analyze new developments, research studies, and trends to deliver you the Executive Summary. We suggest and explain how it could work for your business, while the ultimate decision is yours.

Web Analytics: Know Your Visitors

One of the major advantages of the web over traditional media is its trackability. With the right knowledge and technology, most of the visitor actions could be recorded and then analyzed. For example, we can tell how many unique visitors we had at www.volinskyconsulting.com, what city they are from, which sections of the website they have visited, and if they have completed a contact form (our Key Performance Indicator). This should not make you feel concerned about your privacy, as most websites track even more data, but please feel free to read our Privacy Policy by following the link on the bottom of the site.

Landing Page Optimization

One of the best ways to convert visitor to a customer is through optimizing your landing pages. Landing page is any page of your website which visitors sees first (lands on it). After creating and analyzing more than 100 landing pages for various marketing channels, we have a good idea what works, but would still encourage to complete an easy A/B split test, where different elements (i.e. product image's size or title's color) are tested. When all pages with the different elements (recipes) receive enough visitors and their actions (signing up for the email newsletter or completing an order), the leading, best-converting recipe can be named.

Best Practices

No matter the size and goals of the website, there are best practices for the positive user experience and logical information organization. We can point out to common elements like search or checkout process and let you know how it can be improved, engaging and converting more customers.
If you want us to create you website from scratch or redesign existing one, remember that we do a quality work and would use best practices as much as possible.