Internet Marketing and Social Media

There is a lot to be done for the small businesses online. With pay-per-click advertising, businesses no longer have to commit to something that does not deliver results. Your campaigns can be tracked and analyzed, improving landing pages in real-time.

Marketing Channels Online

Advertising on search engines, social networking websites, collecting emails on your websites, or even doing Search Engine Optimization (SEO) for your website is considered to be internet marketing. Let us know about your goals and we will suggest the right channels for you!

Social Media

Would having an account on Twitter or creating a Business Page on Facebook be beneficial for your business? We feel that Twitter is beneficial for consulting business (follow @svolinsky), but not the Facebook. We can provide you with possibilities and limitation of each and give you recommendations about the long-term strategy.

Web Analytics: Know Your Visitors

One of the major advantages of the web over traditional media is its trackability. With the right knowledge and technology, most of the visitor actions could be recorded and then analyzed. For example, we can tell how many unique visitors we had at www.volinskyconsulting.com, what city they are from, which sections of the website they have visited, and if they have completed a contact form (our Key Performance Indicator, or KPI). This should not make you feel concerned about your privacy, as most websites track even more data, but please feel free to read our Privacy Policy by following the link on the bottom of the site.

Landing Page Optimization

One of the best ways to convert visitor to a customer is through optimizing your landing pages. Landing page is any page of your website which visitors sees first (lands on it). After creating and analyzing more than 100 landing pages for various marketing channels, we have a good idea what works, but would still encourage to complete an easy A/B split test, where different elements (i.e. product image's size or title's color) are tested. When all pages with the different elements (recipes) receive enough visitors and their actions (signing up for the email newsletter or completing an order), the leading, best-converting recipe can be named.

Best Practices

No matter the size and goals of the website, there are best practices for the positive user experience and logical information organization. We can point out to common elements like search or checkout process and let you know how it can be improved, engaging and converting more customers.
If you want us to create you website from scratch or redesign existing one, remember that we do a quality work and would use best practices as much as possible.