Inbound Marketing Ecosystem: How does it look?
Created by Slavik Volinsky:
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![Inbound Marketing Ecosystem [INFOGRAPHIC]](http://s3.amazonaws.com/volinsky/inbound-marketing-ecosystem_950px.jpg "Inbound Marketing Ecosystem [INFOGRAPHIC]")
Sources
- Est. US adults online: 185 million
census.gov, quickfacts.census.gov, Pew Internet - Who's Online - 92% use search engines to find information, 78% research products and services, 21% researched a product yesterday, trend data from 2004 to 2010
Pew Internet - Online Activities - 9X decreate in response rate of credit card direct mail offers
TargetMarketingMag.com - 28% of businesses reported that Tradeshows became less important over last 6 months, 2X decreate in % of Budget allocated to Telemarketing, 62% say their company blog is important to critical, 13% of marketing budgets is allocated to SEO, Leads acquired thru inbound marketing cost 62% less
HubSpot: State of Inbound Marketing - 44% of direct mail is never opened
EPA.gov, HubSpot: 100 Marketing Stats, Charts, and Graphs - 86% of people skip TV ads
The Guardian - 2.7X US users spend 2.7 times more time on social media & blogs than on email
Nielsen - 91% of US adults use social media at least monthly
Experian Simmons - 64% of US internet users read blogs
eMarketer.com Chart, University of Michigan