Assessment of social media,
search engine optimization, content 
and other inbound marketing trends.

Tag Archive 'Differentiation'

The Importance of "Why"

Posted in Differentiation, Think Long-Term, Web Analytics on Apr 26th, 2010

Couple of weeks ago, I was catching up on the podcasts. If you saw my post about sources of information (audio edition), Marketing Over Coffee podcast is one of them. How glad was I that I haven’t missed a special interview episode with Simon Sinek (author of “Start with Why”)! Simon says that every business should [...]

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ADD VALUE No Matter What You Do

Posted in Adding Value, Differentiation, Think Long-Term on Feb 9th, 2010

A year ago I had a great professor, Bob Cline, for the Strategic Management class. His main objective for the whole class was to teach us one lesson–no matter what you do, make sure you Add Value. He repeated this concept every single class, because it’s so applicable and important. Adding Value to Customers thru [...]

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