5 Things You DON’T Hear About A/B Testing
Posted in A/B Testing, E-Commerce, Online Marketing, Think Long-Term on Feb 10th, 2011
I love to run AB tests. They are great for measuring impact, good in preventing bad decisions, and good for the continuous improvement. Whether it’s a big, high-impact project, or a simple change, doing an test is always a good idea: in theory. I’d like to point out 5 things which you’ll need to consider before committing to an AB/N test or multi-variable test (MVT), whether you’re a small business owner or working for a large company.
