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Category Archive for 'Web Analytics'

Marketing Tool: Quickly Separate Branded Keywords in Google Analytics

Posted in Online Marketing, SEO, Web Analytics on Mar 22nd, 2012

Just wanted to quickly post an update on a marketing tool I’ve created for use in Google Analytics to separate branded keywords (and misspellings) from non-branded.
A tool, which I recommend bookmarking, will quickly generate a Regular Expression (RegExp) for use in Google Analytics to analyze your branded/nonbranded traffic.

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The Importance of "Why"

Posted in Differentiation, Think Long-Term, Web Analytics on Apr 26th, 2010

Couple of weeks ago, I was catching up on the podcasts. If you saw my post about sources of information (audio edition), Marketing Over Coffee podcast is one of them. How glad was I that I haven’t missed a special interview episode with Simon Sinek (author of “Start with Why”)! Simon says that every business should [...]

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