Assessment of social media,
search engine optimization, content 
and other inbound marketing trends.

Category Archive for 'User Experience'

Last week, TechCrunch ran a story that only 38% of TiVo users watch live TV. The rest of them watch their favorite shows whenever they want. They pull the content off the box.
With much more people spending their time online, tradition media trends don’t look great. Who likes to be interrupted by TV/radio commercials, direct mail pieces, or cold calls from telemarketers? Hardly anyone.
TiVo alone is not the killer of a live TV — it is the abundance of set-top boxes, apps, or services connecting our TVs to the internet…

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If you follow SEO news, you’ve heard about Google’s Panda updates which algorithmically give higher rankings to “quality sites.” “Quality” is a vague term and many site owners are wondering what it means to Google. In my opinion, any site or page which accomplished user’s task or solves her problem is a quality site

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There should be absolutely NO reason for the product to ship in more than 12 hours. I want it FAST. Ideally, I’d love to have it tomorrow. Make SPEED your competitive advantage! (While you can.)

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Last week, Google Webmaster Central blog announced rich snippets for shopping sites. Pretty exciting news for e-commerce community! (for now, available in US only)
But first things first. What are search snippets & what makes them “rich”?

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When it comes to checkout steps, general advice is to keep it brief. What I have done for this post, is a collection of checkout breadcrumbs used by 5 popular websites: Amazon, Sears, Toys R Us, Staples, and Walmart.

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