Last week, TechCrunch ran a story that only 38% of TiVo users watch live TV. The rest of them watch their favorite shows whenever they want. They pull the content off the box.
With much more people spending their time online, tradition media trends don’t look great. Who likes to be interrupted by TV/radio commercials, direct mail pieces, or cold calls from telemarketers? Hardly anyone.
TiVo alone is not the killer of a live TV — it is the abundance of set-top boxes, apps, or services connecting our TVs to the internet…
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Posted in Adding Value, Think Long-Term on Dec 19th, 2011
A few months ago, I had to take my wife’s car to a shop. Car was running super loud — the exhaust flex pipe has broke. I took it to the dealer-recommended garage, where they took care of everything in less than 30 minutes, charging me $100, mostly labor. My first thought was “since it took so little, can you charge me less,” but I kept quiet.
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When you shop for yourself, does it take you long to buy something? Usually, not.
When you shop together with a spouse, how long does it take you now? (Let’s say you want to get a great gift.) You may be a great shopper, but it would still take longer than shopping for yourself and making decision on your own.
Having a particular problem in mind (a gift), deadline, responsibility which comes with your selection, and another decision-maker increases your time-to-purchase and begins to look a lot like business’.
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Over the past few weeks, my wife and I got to travel to my home country Latvia and had our second wedding (this time in Romania.) It was our first trip after getting married — so we tried to show each other the best, including lots of museums, castles, and palaces.
While visiting your typical tourist places, one thing kept striking me — if you want to take pictures, you need to pay.
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I love to run AB tests. They are great for measuring impact, good in preventing bad decisions, and good for the continuous improvement. Whether it’s a big, high-impact project, or a simple change, doing an test is always a good idea: in theory. I’d like to point out 5 things which you’ll need to consider before committing to an AB/N test or multi-variable test (MVT), whether you’re a small business owner or working for a large company.
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