Adding Value through Email Marketing
Posted in Adding Value, Bad Email Marketing, Email Marketing on Mar 6th, 2010
Chances are, you have an “Email Signup” box throughout your website. You like new subscribers because now they are “leads,” not just another visitor. But, what value are you reallyadding to your potential (and current) customers thru the regular email updates? Segmentation 2010 is a year when segmentation is de-facto standard of email communication. Many still [...]
