Posted in Differentiation, User Experience on May 19th, 2011
There should be absolutely NO reason for the product to ship in more than 12 hours. I want it FAST. Ideally, I’d love to have it tomorrow. Make SPEED your competitive advantage! (While you can.)
Posted in Adding Value, Differentiation, Think Long-Term on Nov 1st, 2010
We all know that in order for companies to be sustainable, they need to focus on something they do best — their core competency. Sometimes it is tough to stay focused because of the short-term savings you could pursue by doing some of the non-critical functions in-house (such as surveys, design of marketing materials, building your own CMS, etc). Each of those activities, however, pulls your company away from focusing on what it does best.
American Express and Dell are using OpinionLab for surveying their customers. With an annual cost of half of a web developer’s salary, these companies make a right, long-term decision. Why try to be in a business of creating surveys?
Posted in Differentiation, Online Marketing, Technology on Aug 30th, 2010
Have you seen 4-Hour Energy’s “no 2:30 feeling later” commercial on TV? Good slogan, at most. Why does it deserve a blog post? Lots of people listen to Pandora’s personalized radio at work. “No 2:30 feeling later” commercial is targeted to working people, who get their coffee every morning and experience lack of energy in [...]
Posted in Differentiation, Think Long-Term, Web Analytics on Apr 26th, 2010
Couple of weeks ago, I was catching up on the podcasts. If you saw my post about sources of information (audio edition), Marketing Over Coffee podcast is one of them. How glad was I that I haven’t missed a special interview episode with Simon Sinek (author of “Start with Why”)! Simon says that every business should [...]
Posted in Adding Value, Differentiation, Think Long-Term on Feb 9th, 2010
A year ago I had a great professor, Bob Cline, for the Strategic Management class. His main objective for the whole class was to teach us one lesson–no matter what you do, make sure you Add Value. He repeated this concept every single class, because it’s so applicable and important. Adding Value to Customers thru [...]
